Tandus

Services: Strategy, Design, Interactive
Deliverables: Brand Immersion and Strategy, Website Design & Development, Flash Design, Search Engine Optimization and Internet Marketing

Tandus, a floorcovering manufacturer in Dalton, wanted an online presence that would appeal to architects and designers by defining the company as an inspirational partner who exudes style, simplicity and social responsibility.

Tandus employed SolDesign to create a strategy and design that would re-introduce the brand online to architects and designers. Sol began the process by conducting an online brand immersion and market audit to identify new opportunities for communicating the Tandus brand. Using the company's design, innovation and sustainability as the pillars of our strategy, Sol combined simple flash graphics with powerful, succinct language, rich textures and vibrant color. The result is a new, provocative Tandus website that reveals the emotions behind the inspiration that is creating the best designs in floor coverings today.