If your mother was a website, she'd want traffic for Mother's Day.

A few years ago you might have thought, "Why would my Mom want traffic?" If there's traffic on the highway, you're stuck reading about every Mom's honor roll student. Relevant traffic on your website and you're selling millions of these bumper stickers to other proud mothers. So the question is: "How do I get relevant traffic to my website without burning through my online marketing budget?"

Family is important, so take your Mom to brunch on Sunday and share these tips with her:

  • Ditch the Flash Intro Why? Because search engine spiders can't get past your Flash Intro to the content of your website. If spiders can't catalog your website, you won't get high organic ratings on the search engines. Click here to see a Flash Intro to see what you should avoid.
  • Frames are so 1996 - Is your site built in frames? A frame is a web page within a web page - this is also Spider prohibitive. Frames don't allow distinct URLs for each page of your site, critical for landing pages for promotions, search engines and more content pages. Click here to see an example of a site built in frames.
  • CSS is the new black - Fashion's fickle, but we can promise Cascading Style Sheets are the must-have for today's websites. Using CSS will help your content be more search friendly and create a healthier website. Read more about CSS here.
  • Content is King - The more relevant the content you have on your website, the more the search engines will love you. Ultimately, you want your users to love you too - publishing relevant content on your website means more people will want to visit it and comment on it . . . so,
  • Start a Blog - Having a blog on your website generates relevant content dynamically. This means your content is constantly changing - search engines love that. Better yet, use a Wordpress blog, and publish your posts to sites like Technorati, a content aggregator. There are also places on Yahoo and Google where you can feed RSS content from your blog. Check out our blog.
  • Blast Off - This isn't rocket science: get an email list together, and market to those individuals. It is smart, inexpensive marketing, and if you link back to your site in the email, you can boost your traffic. Click here for examples of email marketing we've created for clients.

And always, if you need more advice, consultation, and really smart Search Engine Optimization and Internet Marketing, contact the experts at SolDesign Company - 404.373.0505 or email us.

Gifts your mom may really want on Mother's Day (besides traffic):
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