Les Nouvelles

Services: Strategy, Design and Website Design and Development

Two fun, fabulous fashionistas from Elle magazine created ShopLesNouvelles.com, a unique concept in personal styling and shopping. Sol helped develop the concept for the e-commerce website, including a custom “be your own stylist” tool, which allows shoppers to mix and match individual clothing items to create a personalized look and then save the outfits to their online “closet.” Users also can solicit fashion advice from the founders—a truly original concept in its category. Sol created the logo, design and overall functionality. The final result is an elegant, yet hip, interactive experience that offers a multi-dimensional shopping experience. Launched in September 2009, Les Nouvelles has been featured in Lucky, InStyle, Refinery29, Daily Candy, The Atlantan and several other publications.