search engine marketing

Below is an outline of the basic Search Engine Optimization package we offer to our clients and its process. We also offer customized packages for our clients based on their individual needs.

MARKET RESEARCH AND KEYWORD ANALYSIS
Sol takes the time to analyze and understand a client's website and its marketplace. Sol identifies areas of concern and makes recommendations for the services needed to improve overall traffic. Sol also performs keyword analysis to determine the most effective keyword phrases to use during the search engine optimization process. The result is a cohesive strategic plan that will be reviewed and approved by the client before optimization begins.

SEARCH ENGINE OPTIMIZATION

• Customized page optimization services
• Creation of targeted, optimized META tags including title, keyword and description
• Modification of image alt tags and page names
• Creation of a search engine friendly site map
• Creation of keyword-specific information landing pages for the targeted keywords
• Perform a link popularity campaign to increase Google PageRank and improve search engine rankings of targeted keywords

SEARCH ENGINE AND DIRECTORY SUBMISSION

• Hand submissions to the top no-fee search engines & directories
• Paid express inclusion in the Yahoo Directory
• Paid inclusion in the BOTW
• Submission to secondary engines and targeted directories

PAY PER CLICK ADVERTISING

• Establish accounts with Google AdWords and Yahoo Search Marketing
• Establish budget parameters
• Setup Appropriate Keywords for the Campaigns
• Results Monitoring, Analysis and Adjustments