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Services: Strategy, Design, Interactive
Deliverables: Positioning, Client and Key Stakeholder Interviews, Logo Design, Collateral Design, Advertising Concept Development and Design, Copywriting, Flash Design, Website Design and Development, Extranet Development, and Search Engine Optimization
McCullough and Associates, formerly McCullough and Benton, underwent a transition in leadership which constituted a new brand and direction for the company. A leader in the chemical distribution industry in the Southeast, it was imperative that the new name and look speak to its current clients in the tone and manner they were accustomed to. A professional, classic company wanted a fresh look that resonated progress but remained serious. After extensive research, client and internal interviews, Sol recommended the new logo and positioning. Four years later, the brand continues to remain fresh and the new look continues to receive industry-wide accolades.
Sol most recently re-designed the website updating the look of the site and adding interaction through a dynamic Flash piece on the home page.
Deliverables: Positioning, Client and Key Stakeholder Interviews, Logo Design, Collateral Design, Advertising Concept Development and Design, Copywriting, Flash Design, Website Design and Development, Extranet Development, and Search Engine Optimization
McCullough and Associates, formerly McCullough and Benton, underwent a transition in leadership which constituted a new brand and direction for the company. A leader in the chemical distribution industry in the Southeast, it was imperative that the new name and look speak to its current clients in the tone and manner they were accustomed to. A professional, classic company wanted a fresh look that resonated progress but remained serious. After extensive research, client and internal interviews, Sol recommended the new logo and positioning. Four years later, the brand continues to remain fresh and the new look continues to receive industry-wide accolades.
Sol most recently re-designed the website updating the look of the site and adding interaction through a dynamic Flash piece on the home page.