ISI

Services: Website Design & Development
Usability and clean design are new incentives to visit company online

Incentive Solutions came to Sol with a website that was optimized for search engines, but at the cost of user-friendliness. It was difficult to navigate and content lacked cohesiveness.

Sol began by conducting a market audit to identify industry trends and clarify the company’s business goals. Based on those findings, Sol redesigned the company’s website by combining search engine optimization with clean design and usability, creating a new brand for Incentive Solutions that clearly defined the company’s identity and spoke directly to customers’ needs.

The site broke from other industry websites by featuring simple navigation and lively custom graphics with voice and music. Most importantly, Sol’s content management system, SOLO, gave non-technical employees a way to update the website content in-house.