Three Simple Ways to Add ‘Personal Power’ to Your Emails - from Marketing Profs
Tuesday, September 18th, 2007 Three Simple Ways to Add ‘Personal Power’ to Your Emails
by Nick Usborne
In the world of online business, email is the medium with the greatest potential for one-to-one communication. The trouble is, this potential is rarely exploited.
All too often, emails to our customers and prospects are written in a hurry, without much thought given to making a personal connection with the reader and building a lasting relationship. Why companies pay so little attention to email is a mystery to me.
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