Comments on: Highlights From Social Fresh Tampa Conference http://www.soldesignco.com/blog/2010/02/18/highlights-from-social-fresh-tampa-conference/ Just another WordPress weblog Thu, 09 Sep 2010 11:23:12 +0000 http://wordpress.org/?v=2.1 By: Summer Boone http://www.soldesignco.com/blog/2010/02/18/highlights-from-social-fresh-tampa-conference/#comment-689 Summer Boone Thu, 18 Feb 2010 14:45:39 +0000 http://www.soldesignco.com/blog/2010/02/18/highlights-from-social-fresh-tampa-conference/#comment-689 "- Amber Naslund on measurement: some organizations have issues measuring social media because they struggle with measurement in general. Companies need to stop and ask the question: ‘What is the ‘I’ in our ROI?’ Is it dollars? Time? Expertise? Amber’s quote: ‘Give me the ‘I’ and I’ll give you the ‘R’. ROI is only one metric that equates to dollars. (Cue cheering…)" *cheers* loved this and i may or may be guilty of quoting this since then. it. was. brilliant. @summerjoy “- Amber Naslund on measurement: some organizations have issues measuring social media because they struggle with measurement in general. Companies need to stop and ask the question: ‘What is the ‘I’ in our ROI?’ Is it dollars? Time? Expertise? Amber’s quote: ‘Give me the ‘I’ and I’ll give you the ‘R’. ROI is only one metric that equates to dollars. (Cue cheering…)”

*cheers*
loved this and i may or may be guilty of quoting this since then. it. was. brilliant.

@summerjoy

]]> By: Jason Peck http://www.soldesignco.com/blog/2010/02/18/highlights-from-social-fresh-tampa-conference/#comment-690 Jason Peck Thu, 18 Feb 2010 14:54:21 +0000 http://www.soldesignco.com/blog/2010/02/18/highlights-from-social-fresh-tampa-conference/#comment-690 Hey Molly, It was great meeting you at dinner after the event. Thanks for including me here in your awesome wrap-up of Social Fresh! Hey Molly,

It was great meeting you at dinner after the event. Thanks for including me here in your awesome wrap-up of Social Fresh!

]]> By: Emily Haughey http://www.soldesignco.com/blog/2010/02/18/highlights-from-social-fresh-tampa-conference/#comment-691 Emily Haughey Thu, 18 Feb 2010 15:23:58 +0000 http://www.soldesignco.com/blog/2010/02/18/highlights-from-social-fresh-tampa-conference/#comment-691 Thanks for this post Molly! You distilled SocialFresh Tampa way better than I did when I met with my boss. I'll be showing him this post. For people who aren't spending time listening, participating, and experimenting in social media, it's hard to appreciate the difference between sending a mass email to an association membership roster and using SM to engage 10 people who become ambassadors for you brand. This SoFresh recap will help bridge the gap. I love your writing style and look forward to following your blog! Thanks for this post Molly! You distilled SocialFresh Tampa way better than I did when I met with my boss. I’ll be showing him this post.

For people who aren’t spending time listening, participating, and experimenting in social media, it’s hard to appreciate the difference between sending a mass email to an association membership roster and using SM to engage 10 people who become ambassadors for you brand. This SoFresh recap will help bridge the gap.

I love your writing style and look forward to following your blog!

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