Today is the official launch of the Pepsi Refresh Project. Good Magazine and Pepsi have partnered to give away $20 million in grants over the next year. Users can submit their ideas to do good online, vote for them and share them with others. It’s like the American Idol for Good. The Pepsi Refresh Project is accepting 1000 ideas a month so get ready for March - I think February filled up in under a minute (I have no statistics to support this claim but I am sure it was super fast). Now hurry up and go share your idea or vote for your favorite. And it may not hurt if you are downing a Pepsi product while clicking the mouse. I would drink Pepsi but I was born in Atlanta and I’ll always be a Coca Cola girl no matter how “good” Pepsi gets. How about you? Are you more likely to purchase a product if the brand is known for doing “good”?

This entry was posted on Monday, February 1st, 2010 at 11:14 pm and is filed under cool stuff, Internet Marketing, fun stuff. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.