Marc Ecko bought Barry Bond’s Home Run record-breaking-ball from some 21yr old who could not afford to keep it. What’s even more sick is that he paid $750K for it and has set up a website, www.vote756.com, to allow the American public to choose what he should do with it. The votes have been tallied and American pop culture has spoken. (more…)

Three Simple Ways to Add ‘Personal Power’ to Your Emails
by Nick Usborne
In the world of online business, email is the medium with the greatest potential for one-to-one communication. The trouble is, this potential is rarely exploited.
All too often, emails to our customers and prospects are written in a hurry, without much thought given to making a personal connection with the reader and building a lasting relationship. Why companies pay so little attention to email is a mystery to me.
(more…)